Celebrating MV Agusta’s 75th Anniversary, MV Agusta Motor S.p.A. has released a 50 minutes documentary film, entitled “You see a bike”. The film takes customer on an exclusive behind-the-scenes perspective of what the Italian brand represents today and has achieved over more than seven decades. Inviting 8 testimonials-extraordinaire to tell their own side of the tale, its a compelling look into what makes MV Agusta so exciting.
Explaining the origins and timeline of the manufacture, the film also introduces the latest generation of MV Agusta bikes, with a strong focus on the future of the brand.
This is what CEO of MV Agusta Motors S.p.A, Timur Sardarov, had to say about the project, “I instantly liked this particular project for its different approach. It couldn’t be farther from the usual, trite corporate celebration of the past. This film is dynamic, it’s alive and fresh, it’s about our present, it’s about our products being avant-garde and forward looking, it’s about our enthusiasm and our confidence in the future. It also, and quite rightly, salutes our glorious heritage and the legacy of those who made MV Agusta a legend, but it also offers a privileged view on how we are today and what we stand for. We really bared our soul as a gift to all MV Agusta fans around the world, and explored the different facets of our world and the fundamental values that define us, with the help of external personalities who are champions of those same values in their own fields. I think the film is also enjoyable from an artistic point of view, and I am confident it will be appreciated across generations, bikers and non-bikers alike.”
Available for free on Youtube, click the link below to watch this incredible documentary!
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