Motorcycle Accessories Supermarket

COVID LOCKDOWN: MCAS CLICK & COLLECT

Polaris Remains Australia's #1 Off-Road Vehicle Brand

February 25, 2021

Despite withdrawing from the quad bike market, Polaris proudly continues to remain Australia’s leading off-road vehicle brand, according to data released by the Federal Chamber of Automotive Industries (FCAI).

Polaris_Off_Road_Vehicle

The significant growth of its industry-leading range of Side x Side vehicles has helped transition the quad bike market towards Side x Side products. This is supported by the fact Side x Side units outsold agricultural quad bikes, in the Australian market, four months in a row. 

“For many years we have been experiencing a significant market transition with customers moving in masse from quad bikes to Side x Sides,” said Alan Collins, Polaris Australia & New Zealand Managing Director. 

Polaris_Off_Road_Vehicle_2

Collins continues, “Polaris has been at the forefront of this transition with its industry-leading line-up of Ranger, General and RZR Side x Side vehicles offering increased utility, properly engineered Roll Over Protection Structures and factory integrated safety technology, along with a range spanning from youth to full-size products, in 2,3,4 & 6 seat variants and powered by petrol, diesel or electric engines.” 

Dominating in market share, recent reports by FCAI revealed that Polaris held 39.4% market share in utility Side x Sides and a staggering 56.2 per cent market share in sport Side x Sides.

Polaris_Off_Road_Vehicle_3

“Any suggestion that Side x Sides are inherently ‘more expensive’ than quad bikes is a complete misconception,” Collins said. “Our entry-level Ranger line-up offers tremendous value with outstanding features, capability and safety technology for a lower price than many quad bikes on the market.” 

With Side x Side’s having enhanced functionality and safety technology over quad bikes, it is understandable that the Australian market is transitioning into a Side x Side nation. 

Visit your local MCA Polaris dealership today. Locations provided below!

CLICK HERE

Wanting to keep up with the latest news, events, reviews and specials? Subscribe to our monthly Newsletter today, and stay in touch with the current releases, exciting motorcycling events and be the first to hear about our upcoming specials. 

SUBSCRIBE

0 Posted Comments

 

Post a Comment

 
*
*
*
* What is 44 + 2?

MCAS VIP